The Alpinestars Story
Founded in 1963 by Sante Mazzarolo, in a small Northern Italy town. He started to design a new type of footwear, for the upcoming sport motocross. He knew the shoe would need to meet the protective needs and demands of this beautiful yet brutal form of athleticism. The revolutionary boot that Mr. Mazzarolo produced would become an archetype for motocross protection. Since then Alpinestars has become one of the best known motorcycle gear brands, in both road racing and motocross.
Since Alpinestars started in 1963, it is now the world-leading manufacturer of professional racing products, motorcycling airbag protection, high performance apparel and technical footwear. Alpinestars understands that to achieve the best products in the market requires leading research and design. Their unique approach means that their design team develops for the leading motorsport athletes and their products are born from the extreme conditions they perform in. This is the heart of the reputation for creativity and innovation, which the Alpinestars name stands for.
Alpinestars Tech Boots have always been the benchmark boots in motorcross. The new Tech 10 Boots have seen further advances in innovations that make them the most technical motocross boot ever. From the anatomical shape with front and rear sliding blades to the all-new closure system with light and durable buckle closure system, every component of the new Tech 10 boot has been continuously developed in racing for uncompromised performance and durability.
Alpinestars Brand Motto
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